How media in magazines and television’s representing women lower other women’s self-esteem?

Posted by admin on November 24th, 2009 and filed under media | 5 Comments »

What is the media’s intent to audience?

What negativity effects do the media provide to audience?

How do audiences react to media’s falsely ideal representing women?
need to provide evidence

I see plenty of positive images of women in the media. Women in TV commercials are often shown as clever, successful, competent etc, sometimes more so than the men they are with. You get clever women in TV shows, like Abby in NCIS for example who is a sort of eccentric genius. TV shows aimed at adolescents often seem to feature clever girls, like iCarly or Hannah Montana, or the Wizards of Waverley Place etc.

I don’t thinkt he media portrays women negatively at all. I think it shows women as women would like to be, clever, succesful, witty etc.

5 Responses

  1. NewDreams Says:

    well the media intends to appeal only to men and so it shows all women as being really thin, young, and hardly wearing anything. For real women, these images are insulting
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  2. icevixen17 Says:

    the media shows women as desperate weepy emotional wrecks and life imitates art because if these types of images are the only ones young girls see they know no other reality and think this is what it means to be normal so these are the behaviors they emulate
    References :

  3. jason b Says:

    "Newdreams" couldn’t be more wrong. There are plenty of advertisements that are geared toward women. Heck, advertisers make special efforts to target female markets when running commercials. Commercials are almost ALL marketed toward women because women make most of the household purchasing decisions. She doesn’t know what she is talking about.
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  4. Louise C Says:

    I see plenty of positive images of women in the media. Women in TV commercials are often shown as clever, successful, competent etc, sometimes more so than the men they are with. You get clever women in TV shows, like Abby in NCIS for example who is a sort of eccentric genius. TV shows aimed at adolescents often seem to feature clever girls, like iCarly or Hannah Montana, or the Wizards of Waverley Place etc.

    I don’t thinkt he media portrays women negatively at all. I think it shows women as women would like to be, clever, succesful, witty etc.
    References :

  5. Abbzug Says:

    If you can accept as a premise that the media is an agent of socialization, then it’s easy to argue that the media normalize the types of women that are most often portrayed. The pretty, thin, young women that are used to advertise are used because they put audiences into a buying mood by showing them what their ideal is, yes, but in so doing reinforce the notion that these are what women’s ideals should be. This can cause self-esteem issues for women who are unable to mirror those who they see through the media.

    This is just one example related to aesthetics. The normalizing power of media portrayals and the desire to interpellate audiences as consumers rather than as critical members of society is what I’m focusing on as the main source of problems of representation.
    References :
    undergrad

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