Considering promotion mix categories such as advertising, personal selling, direct marketing etc. I belive all of them are being used in a combined fashion. I just can’t think of specific examples. Would it be like when you buy a computer from Dell’s website it offers you to buy other products and accessories? Is that correct?
An example of personal selling is when those annoying pop ups come up asking if you want to chat with a customer service person.
Direct marketing is selling directly from a web site, not just using it to promote products. Dell would be an example of direct marketing.
Sales promotion would be offering accessories free or at a special price with an order of a laptop, as an example.
Direct mail (e-mail) is used a lot by Amazon – they track your searches and purchases on Amazon’s web site and then send emails with products similar to those you have bought in the past (same topic of a book, for instance, or same artist for CDs or MP3s)
December 9th, 2009 at 6:41 am
An example of personal selling is when those annoying pop ups come up asking if you want to chat with a customer service person.
Direct marketing is selling directly from a web site, not just using it to promote products. Dell would be an example of direct marketing.
Sales promotion would be offering accessories free or at a special price with an order of a laptop, as an example.
Direct mail (e-mail) is used a lot by Amazon – they track your searches and purchases on Amazon’s web site and then send emails with products similar to those you have bought in the past (same topic of a book, for instance, or same artist for CDs or MP3s)
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